I am an experienced advisor for CPGs and consumer-facing companies on Marketing, Sales, Growth, and Strategy topics in LatAm.
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Experience
I am a Partner in the Consumer Practice at McKinsey & Company Mexico with over 10 years of experience in Consulting. I spend most of my time on Marketing, Sales, Growth, and Strategy topics, collaborating with the largest CPGs and other consumer-facing companies in LatAm.
Prior to McKinsey, I worked as a strategy consultant, and in the CFO's office for companies in the Apparel and Financial sectors. Throughout the years I've also dedicated time to my family business in the automotive spare parts industry in El Salvador, and that's where my love for cars (and all kinds of tools and machines) comes from.
I received The Roberto Goizueta Scholarship and a Fulbright Scholarship to earn my MBA at Goizueta Business School at Emory University in Atlanta where I graduated with the Highest Distinction (top 5% of the class) and Beta Gamma Sigma. I also graduated Cum Laude with a BS in Economics and Business at Escuela Superior de Economia y Negocios (ESEN) in El Salvador.
Intradeco Apparel
2009 – 2011
MBA - Goizueta Business School
2011 – 2013
Deloitte Consulting
2013 – 2014
McKinsey & Company
2014 – Present
LatAm’s leading consumer-packaged-goods companies are agile, collaborative, data-driven, and digital in their commercial approach.
The COVID-19 crisis has transformed how people shop and how retailers sell. In response, consumer goods manufacturers and retailers must build new capabilities and change how they operate.
Las Tienditas de Barrio: Resiliencia comprobada y un futuro omnicanal, artículo en E&N
The eB2B opportunity for consumer-packaged-goods manufacturers
Getting out of Zoom purgatory: collaborate effectively and get some of your time back
Leaders in Latin American CPG: A commercial excellence evolution
“The cynics will tell you that the good you do today will be forgotten tomorrow. I say, just do it anyway.”
Roberto Goizueta